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Week of 4 August 2014
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That week's recommended article & book
Negotiating Across Cultures: International Communication in an Interdependent World
International Business

Negotiating Across Cultures: International Communication in an Interdependent World

Raymond Cohen

Why we recommend this book

Negotiating Across Cultures: International Communication in an Interdependent World by Raymond Cohen. Cohen’s research-grounded account of cross-cultural negotiation failure is built on Hall’s high-context/low-context framework and documented through diplomatic case studies at the highest available commercial and political stakes. Where most cross-cultural negotiation writing addresses style preferences and etiquette, Cohen examines the specific psychological assumptions — about directness, time, silence, relationship, and what an agreement means — that are built into low-context negotiation frameworks and that produce predictable, documentable failure when deployed in high-context negotiation contexts. The diplomatic case material he draws on is particularly valuable: when the stakes of the negotiation are high enough that failure cannot be attributed to minor misunderstanding, the mechanisms of cultural mismatch become precisely visible. For the entrepreneur entering negotiation in unfamiliar cultural contexts, Cohen provides the most rigorous available account of where the assumptions are hidden and what it costs when they go unexamined. The book is neither a tactics manual nor an etiquette guide; it is an explanation of why the tactics that work in one cultural framework consistently fail in another.

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