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The Art of Possibility by Rosamund Stone Zander and Benjamin Zander is one of the more unusual books in this area: co-authored by a conductor and a therapist, it builds its argument around the idea that the frameworks people inhabit determine what they can perceive as possible, and that expanding what is possible for an individual or an organisation requires changing the framework rather than trying harder within the existing one. The Zanders' central insight, developed through a series of interlocking practices and illustrated with cases from music, therapy, and business, is that most people are playing inside a set of rules they have absorbed from their environment without examining whether those rules are the ones they would choose. For a founder, the most immediately applicable section is their treatment of what they call "giving an A" and the framework of "contribution" as a replacement for the framework of "achievement calibrated against peers." The book is not a social network science text, and it does not engage with the Christakis and Fowler literature. Its contribution is different: it offers a phenomenological account of what the invisible ceiling actually feels like from the inside, and what it requires to notice it as a framework rather than as reality. For the entrepreneur who has absorbed the descriptive norm research and recognises its operation in their own professional context, the Zanders provide the experiential vocabulary for what the ceiling feels like and what its loosening requires.