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Week of 9 June 2014
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That week's recommended article & book
Riding the Waves of Culture: Understanding Diversity in Global Business
International Business

Riding the Waves of Culture: Understanding Diversity in Global Business

Fons Trompenaars and Charles Hampden-Turner

Why we recommend this book

Riding the Waves of Culture: Understanding Diversity in Global Business by Fons Trompenaars and Charles Hampden-Turner. Trompenaars and Hampden-Turner developed the most substantial independent research tradition in cross-cultural business after Hofstede, conducting their research across more than 100,000 people in 50-plus countries over two decades. Their framework — covering seven dimensions including power and authority orientation, the relationship between the individual and the group, and the relationship to time — provides a complementary and in some ways more granular mapping of the cultural mechanisms through which leadership trust operates than any single-framework approach can. For the cross-cultural entrepreneur trying to understand not just that leadership signals work differently across contexts but how the specific dimensions of cultural difference produce specific patterns of trust, resistance, and followership, Riding the Waves of Culture provides the most rigorously grounded independent validation and extension of the mechanisms this article documents. The research is global, the empirical foundation is substantial, and the treatment of the authority and leadership dimension is the most detailed available outside the GLOBE project itself.

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