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The Storytelling Animal by Jonathan Gottschall. Gottschall’s research-grounded account of the evolutionary and psychological foundations of human narrative provides the most directly applicable available treatment of why the team stories the article covers operate as powerfully as they do. His account of the specific mechanisms through which narrative captures attention, generates meaning, and shapes the interpretive frameworks through which new events are assessed, including the evolutionary evidence for why the human brain is specifically structured to process and be influenced by story rather than by data or analysis alone, gives the founder who wants to understand why the collective stories a team tells are a genuine performance variable rather than cultural background noise the most research-grounded and most practically applicable available framework for doing so. His treatment of the specific ways that narrative identity shapes what a group believes it is capable of, including the evidence that the stories people and groups tell about themselves are the primary determinant of the future they believe themselves eligible for, is the most directly applicable available account of why the team narrative mechanisms the article documents operate with the consistency and force that the research shows.